Canadians embracing online banking

January 25th, 2012

According to TNS Canada’s annual How Canadians Bank survey, Canadians are now more likely to do their weekly banking online as opposed to in a bank branch.

“Canadians appreciate the convenience of 24/7 access to their accounts and the speed with which online transactions are conducted”, says Rhonda Grunier, Vice President of Financial Sector research at TNS Canada.

More than a third of Canadians (35%) reported accessing their bank account online on a weekly basis. This is twice as many who visited a teller in-branch (15%).


The popularity of online banking continues to grow. In 2005 34% of Canadians indicated that they had banked online at least once in the previous month. That number has now grown to 50%.

Do not close down the tellers just yet.

More than half (52%) of Canadians however still reported visiting a bank branch at least once in the previous month. This portion has remained stable since 2006.

For more statistics related to online banking see our Stats Link Canada subject heading Online banking (free preview)

Facebook not a go-to resource for Canadian consumers

January 24th, 2012

The Canadian Council of Public Relations Firms (CCPRF) released highlights this morning from their new study The Impact of Influence.

The study examined the hierarchy of go-to research sources Canadians use when they are ready to purchase a product or service today.

Traditional media sources dominated for Canadian consumers. Newspapers were the most popular resource as reported by 86%. TV however was not far behind.

Interestingly the top online resource was a company website which was identified by 68% of survey respondents. Among social media resources, blogs were reported more frequently than Facebook or YouTube.

The influence of traditional media went beyond just its popularity as a research source. It was also more trusted. When opinions differed between a blogger and traditional media (newspapers and magazines), the average Canadian was significantly more likely to trust the traditional media resource (32 per cent versus 13 per cent).

There was however some generational differences in levels of trust especially related to social networking resources. Younger Canadians (18-34) were much more likely to list Facebook as a trusted news source as compared to Canadians between 35 and 54 years old (22% vs. 12%).

Perhaps one of the most enlightening revelations from the study is the fact that many Canadians did not conduct research to inform their purchasing decision. Nearly a third admited that they only conducted research to justify a purchase!

For more statistics on Canadian Consumers see our Stats Link Canada subject heading Canadian Consumers (free preview)

Related Stats Packs: Social Networking Sites, YouTube

How Canadian seniors get from A to B

January 23rd, 2012

Statistics Canada released a report this morning which examines the transportation habits of Canadian seniors entitled Profile of seniors’ transportation habits.

Canadians typically like to be independent when it comes to travel.

For many, living in less urban areas, it is necessary they have their own car or access to one.

At the age of 45 to 54 years old, nearly 80% of Canadians drive their own vehicle as their main form of transportation. As we age however alternate means of transportation become necessary.

By the age of 75 to 84 years old, the percentage of Canadian seniors who drive themselves drops to just over half (55.9%).

The difference is more pronounced by gender. At the younger age group, 73.2% of women drive themselves. By age 75 to 84 though this figure declines dramatically to 39%. Men over the same two age groups show a more modest decline from 85.1% to 77.3%.

Once seniors reach the age of 85 years old the percentage who drive themselves declines even further.

Less than a third of Canadians in this age group report this as their main form of transportation. The most common form of transportation is as a passenger in a motor vehicle even though 8.6% of these seniors still have their own license.

Public Transit is a distant third. Only 7.5% of seniors report this mode as their main type of transportation. While perhaps not their preferred mode of transportation many seniors however are still familiar with the bus. 16.5% report having taken it in the past month.

For more data related to seniors in Canada see our Stats Link Canada subject heading Seniors (free preview).

Related subject headings to this article Transit & Ground Passenger (free preview) and Road Motor Vehicle Sector (free preview)